Skip to main content
Use a press release as a timed off-page “bump” to accelerate a page’s climb — reach for it in the first weeks when the climb is slow, or as a recovery action if a new site isn’t ranking by the Month-1 checkpoints. Ask Pi to draft a submission-ready, wire-distribution release with the press-release skill, angled around a key message with a link to the target page. For distribution mechanics (which wire service, timing relative to indexing), follow the press-release SOP. It’s one tool in the off-page push alongside link building; see Part 1 §1.9 for the why.
🎥 Video: Put together a press release (Hyperbound example)

​
When to reach for it

  • A page (or launch) that you want to nudge up, especially in the first weeks when the climb is slow.
  • As one of the recovery actions if a new site isn’t ranking enough by the Month-1 checkpoints.

​
Ask Pi

Pi can draft a submission-ready release with the press-release skill: 
draft a press release for [my company] announcing [thing], written for wire distribution.
angle it around [key message] and include a link to [target page].

​
Distribution mechanics

Follow the press-release SOP for distribution specifics (which wire service, timing relative to indexing). Several of those specifics are still being confirmed, so check the SOP’s open questions before your first send.
Related: 2.5.4 Link-building kickoff · 3.10 Press-release SOP