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Ask Pi to run the keyword-exploration skill from bottom-of-funnel seeds; it researches DataForSEO, Ahrefs, and live web results, dedupes against the account’s existing inventory, and stages candidates in the Keywords dashboard. Exploration is discovery only — it fills the funnel, and you gate winnability next in 2.2.2. Use deep mode on a new account and regular mode for a mid-cycle top-up. Start from BOFU terms that describe the product exactly, then work up.
Start from BOFU, then work up. Seed exploration with bottom-of-funnel terms that describe the product exactly. They’re the highest-intent and the easiest to rank. See Part 1 §1.3 BOFU-first. Don’t open with broad awareness terms.
keyword-exploration has two modes. Deep mode runs comprehensive research for a new account or a strategic pivot; regular mode does incremental exploration from specific seeds or ideas. Use deep on kickoff and regular for a mid-cycle top-up.

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Steps

  1. Make sure the account is grounded first: Product Bible and (ideally) GSC connected, so Pi explores against what you actually sell. See 2.1.2 Product Bible and 2.1.3 Connect GSC.
  2. Give Pi BOFU seeds (the product, its /uses, competitor “alternative”/“vs” angles) and ask it to run keyword-exploration.
  3. Pi researches (DataForSEO / Ahrefs / web), dedupes against the existing inventory, and stages candidates in the Keywords dashboard with source and volume attached.
  4. Review the raw candidates. Reject head-terms and content-idea queries here; a keyword has to work for both a landing page and a blog. That’s the single most common correction to make, so make it early.
  5. Hand the surviving batch to evaluation in 2.2.2.

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Real prompts

Discovery scoped to gaps, with the cannibalization guard baked in:
Pi runs keyword-exploration, filters to keywords with no existing page, and loops until the set is internally de-conflicted. Ground discovery in your real catalogue rather than generic ideation:
Turn content-idea queries into real, taggable keywords (the top coaching correction):
🎥 Video: Keyword research: how you can do it. The exploration method.
🎥 Video: Initialize keywords in the new Keywords dashboard. Where staged candidates land and how the dashboard is seeded.
Next: 2.2.2 Evaluate + SERP-cliff a batch · Serves: Part 1 §1.3 BOFU-first · The rigorous cycle version: 3.4 Organise keywords for a cycle