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Ask Pi to run the keyword-exploration skill from bottom-of-funnel seeds; it researches DataForSEO, Ahrefs, and live web results, dedupes against the account’s existing inventory, and stages candidates in the Keywords dashboard. Exploration is discovery only — it fills the funnel, and you gate winnability next in 2.2.2. Use deep mode on a new account and regular mode for a mid-cycle top-up. Start from BOFU terms that describe the product exactly, then work up.
Start from BOFU, then work up. Seed exploration with bottom-of-funnel terms that describe the product exactly. They’re the highest-intent and the easiest to rank. See Part 1 §1.3 BOFU-first. Don’t open with broad awareness terms.
keyword-exploration has two modes. Deep mode runs comprehensive research for a new account or a strategic pivot; regular mode does incremental exploration from specific seeds or ideas. Use deep on kickoff and regular for a mid-cycle top-up.

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Steps

  1. Make sure the account is grounded first: Product Bible and (ideally) GSC connected, so Pi explores against what you actually sell. See 2.1.2 Product Bible and 2.1.3 Connect GSC.
  2. Give Pi BOFU seeds (the product, its /uses, competitor “alternative”/“vs” angles) and ask it to run keyword-exploration.
  3. Pi researches (DataForSEO / Ahrefs / web), dedupes against the existing inventory, and stages candidates in the Keywords dashboard with source and volume attached.
  4. Review the raw candidates. Reject head-terms and content-idea queries here; a keyword has to work for both a landing page and a blog. That’s the single most common correction to make, so make it early.
  5. Hand the surviving batch to evaluation in 2.2.2.

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Real prompts

Discovery scoped to gaps, with the cannibalization guard baked in: 
find me keywords that (1) do NOT have an existing landing page and
(2) are relevant to what [my company] actually sells. start from the BOFU terms —
the ones that describe the product exactly — then work up. dedupe against our
existing inventory. make sure the selected keywords aren't so similar to one
another that they cannibalize; if they do, replace the offenders and repeat.
Pi runs keyword-exploration, filters to keywords with no existing page, and loops until the set is internally de-conflicted. Ground discovery in your real catalogue rather than generic ideation: 
check the page [product-listing-URL] and crawl it for all product names that can be
used as keywords. then see which ones are net new vs our existing list.
Turn content-idea queries into real, taggable keywords (the top coaching correction): 
several of these are content-idea queries, not keywords usable for both landing pages
and blogs. "what is the best [competitor] alternative" → the keyword is "[competitor]
alternative". "how to measure X" → "[X]". revise: keep only keywords that work for both
LP and blog, add modifiers to turn queries into keywords, and drop anything we already rank for.
🎥 Video: Keyword research: how you can do it. The exploration method.
🎥 Video: Initialize keywords in the new Keywords dashboard. Where staged candidates land and how the dashboard is seeded.
Next: 2.2.2 Evaluate + SERP-cliff a batch · Serves: Part 1 §1.3 BOFU-first · The rigorous cycle version: 3.4 Organise keywords for a cycle