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Design a pillar with Pi using the landing-page-pillar-management skill: it drafts a data schema plus a generation prompt that together define a whole type of landing page, so you can produce many similar pages programmatically. Build horizontal pillars (/uses, /use-cases, /industry) first for reach, then vertical ones (/feature, /product, /integration) for depth. Draw the fan-out facets from the Product Bible, not a keyword tool, and keep them non-overlapping so pages don’t cannibalize. Once the pillar exists, generate pages against it. Read Part 1 §1.6 pillars first for the wide-before-deep model.

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Horizontal vs vertical

  • Horizontal pillars (/uses, /use-cases, /industry) go wide across use-cases. Build these first: higher volume, easier to build.
  • Vertical pillars (/feature, /product, /integration) go deep on one feature. Build them once the wide net is cast.

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Design it with Pi

Use the landing-page-pillar-management skill. The sequence that works: 
plan the /uses landing page pillar for [my company]. the default template usually works.
visualize the page in ASCII so i can see the structure, and iterate with me.
then create a sample page, and once it looks right, create the landing-page pillar.
Steps in order:
  1. Plan the pillar (Pi drafts the schema + generation prompt; the default template is usually a good start).
  2. Visualize in ASCII and iterate until the structure is right.
  3. Create a sample page to sanity-check the output.
  4. Create the pillar once you’re happy.

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Wire in the ICP knowledge

A pillar is only as good as the ICP knowledge behind it. The facets you fan out across (competitors, industries, integrations, compliance, and so on) come from the Product Bible, not from a keyword tool. Keep the facets non-overlapping so pages don’t cannibalize each other (§1.5).

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Don’t forget the hub

A pillar of many pages needs a hub page that lists them, is itself SEO-ed, and is linked from the header/footer. That’s how crawlers, and the internal-link equity, reach the spokes. See §1.8 internal linking. Next: 2.3.2 Generate landing pages · SOP: 3.1 Month-1 (Day 2)