- Set up your account
- Find keywords worth writing
- Build your landing pages
- Write your blog content
- Publish and get indexed
- Grow with links and distribution
- Review and improve
1. Set up your account
Get the app to know your business, then connect your data. This is the foundation everything else pulls from, so spend the time here.- Create your account and get Pi started
- Research your company and build your Product Bible
- Connect Google Search Console and PostHog or Mixpanel
- Set up a publishing platform and IndexNow
- Set up refiners and the image generator
2. Find keywords worth writing
Pick topics you can actually rank for, starting from the terms closest to what you sell. Ask Pi to find candidates, then confirm each one is winnable before you commit.- Find keyword opportunities
- Check if you can rank for a keyword
- Organise and tag your keywords
- Build a monthly keyword plan
3. Build your landing pages
Landing pages come first, because they cover the terms closest to a purchase. Design a pillar, then have Pi generate the pages under it.- Design a landing-page pillar
- Generate landing pages from the pillar
- Export a pillar to your site
- Run compliance edits across landing pages
4. Write your blog content
With the plan set, have Pi draft posts, edit them, and run refiners until they’re publish-ready.5. Publish and get indexed
Set the page live, then make sure search engines find it. If you’re in a regulated space, set up the evaluator so nothing non-compliant ships.- Publish a page and set its live URL
- Get a page indexed on Google Search Console
- Run a technical SEO audit
- Set up the evaluator (if you need a compliance gate)
6. Grow with links and distribution
Ranking needs off-page signals. Kick off link building and use distribution to give new pages a push.- Kick off a link-building campaign
- Handle an inbound link-exchange proposal
- Use a press release for an SEO bump
7. Review and improve
See what’s ranking, learn what worked, and feed that back into the next round.- Build a performance review
- Set up a PostHog dashboard and conversion attribution
- Fix a page that won’t rank