Skip to main content
Prepare a guest post by drafting a base with the blog writer, then editing it to fit the host site’s guidelines and inserting a natural backlink to your target page. Unlike an on-site post, you follow the host’s tone, length, and promotion limits, make the link read as a useful reference rather than an ad, and go lighter on your own CTAs — the value here is the link and the audience, not conversion. Skip or soften the on-site refiners that don’t fit a guest context. Guest posts are one tactic in the off-page push — see the link-building kickoff.
🎥 Video: Edit & prepare guest-post articles

​
How it differs from an on-site post

  • Fit the host’s guidelines on tone, length, and promotional limits.
  • Make the backlink to your page read as a useful reference rather than an ad.
  • Go lighter on your own CTAs. The host won’t run heavy promotion of you, so the value here is the link and the audience.

​
Prepare it

  1. Draft/adapt the article (you can generate a base by creating a blog).
  2. Edit for the host’s guidelines and insert the natural backlink to the target page.
  3. Skip or soften the on-site refiners that don’t fit a guest context (e.g. heavy CTA).
Guest posts are one tactic in the off-page push. See Part 1 §1.9 and the 3.9 Link-building SOP. Related: Creating blogs · Link-building kickoff