/feature) landing page: pull the
transcript and key points, identify the feature keyword the page should target, then draft the deep
single-feature page via the pillar or the writer, grounded in what the video shows. Quality-check and
publish it like any landing page. See
Part 1 §1.6 pillars for horizontal vs vertical.
The idea
Take a video (a demo, a feature walkthrough), pull out what it shows, and shape it into a vertical landing page targeting the feature’s keyword, the page that makes the ICP go “oh wow, it’s exactly what I want.”Steps
- Get the transcript / key points from the video.
- Identify the feature keyword the page should target.
- Draft the vertical page (via the pillar or the writer), grounding it in what the video shows.
- Quality-check and publish like any landing page (2.3.2, then 2.5.1).
❓ [needs Raymond] There’s an existing SOP for this (“Converting Video to Vertical Landing Page”) with the exact steps — this page is a placeholder for that procedure. Confirm the canonical flow (which tool extracts the video, whether it’s a pillar page or a one-off). See the gap register. (Candidate for a short video.)Related: 2.3.1 Design a pillar · Creating blogs