Before you start
You need keywords in your account first. If you don’t have them yet, do keyword research and get them into your plan. This page picks up from a populated Keywords page.1. Select keywords and generate ideas
Go to Keywords, under Keyword Research. Your keywords load in the Content Planning view. Tick the ones you want ideas for, then hit Generate Ideas. (Command-K, or Control-K, switches between the keyword views, including the blog-post-ideas planner and rank tracking.)
2. What happens behind the scenes
For each keyword, the engine pulls the live search results, reads who ranks and why, and proposes titles designed to exploit the gaps. Every suggestion comes with its reasoning: the content gap it fills, the search intent behind the query, and why it should win.
3. Shortlist the ideas
The suggestions appear under each keyword. Keep the ones worth writing and cross out the rest to keep the list tidy. This is where you catch angles you might have missed, like a “best outreach agency” comparison when your buyer’s alternative is an agency rather than another tool.
4. Write them
When the shortlist looks right, hit the generate (play) button on an idea to send it to be written.
5. Track the ranking after you publish
Because each post is tied to its keyword, you can watch how it does. Switch to the Rank Tracking view (Command-K), select the page, and refresh to pull its current position.
Let Pi do it
Instead of clicking through, hand the loop to Pi. Ask it to pick the keywords worth writing:
