Why sequenced after content
Programmatic pages get you into contention (see 1.4–1.7). Off-page authority is the extra push that converts “ranking on page 1” into “top few, and cited.” Because it’s sequenced after content, the links point at pages already matched to intent, so the authority lands where it can actually convert instead of on a page that was never going to sell. A press release is used specifically for a quick bump, to accelerate an otherwise slow climb at a chosen moment.How it shows up in the system
Setup is the first toggle on the Features page: “Turn on Link Building Outreach NOW,” alongside IndexNow, GSC, and PostHog, always-on from day one. In the loop, step 6 (“Get backlinks”) sits between “Create landing pages” and “Track progress.” Hyperbound is the worked press example (SOP “Press Release for a Quick Bump”), while Wonderchat carries a dedicated Link Building workstream on its board. We treat link building as a standing capability that stays on, not something we spin up once.❓ [needs Raymond: the “bump” mechanism]. Why a press release produces a ranking bump (fresh backlinks? referral traffic signal? timing relative to indexing?) and how big/durable the bump is aren’t spelled out in the sources — confirm the causal story and the Hyperbound outcome if there’s a number to cite.
Operationalize it
- Kick off link building from a search term: 2.5.4 — Link-building kickoff.
- Handle inbound link-exchange proposals: 2.5.5 — Inbound link-exchange.
- Run a press release for a bump: 2.5.6 — Press release for a quick bump.
- The SOPs: 3.9 — Link-building · 3.10 — Press-release.