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Connect your product analytics on the Features tab under Settings (settings/features). PostHog is the default and uses OAuth — click Connect PostHog, consent, pick the Project, and Test connection; use Mixpanel (credential-based: service account or project API secret, with a region and project id) only if that’s what you already run. Connecting the account is this step; building dashboards and funnels comes later in 2.6.1 PostHog dashboard setup. First move after connecting: do read-only reconnaissance and save to memory what’s already set up before changing anything. Analytics is how you prove content converts and spot AI-answer-engine traffic (see Part 1 §1.10 Attribution).
ToolAuthReach for it when
PostHog (default)OAuth (no keys to paste)You have no analytics yet, or are flexible
MixpanelCredentials (service account or project API secret)You already run Mixpanel

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Connect PostHog (default)

PostHog uses OAuth, so there are no API-key fields to paste.
  1. Go to the Features tab under Settings (settings/features) and open the PostHog card.
  2. Click Connect PostHog and complete the OAuth consent.
  3. Pick your Project from the dropdown (shown as name (id)). The region comes back from OAuth automatically.
  4. Click Test connection to confirm.

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Connect Mixpanel (alternative)

Mixpanel is credential-based, with no OAuth.
  1. On the Features tab under Settings, open the Mixpanel card.
  2. For Auth method, choose Service account (recommended) or Project API secret.
  3. Pick a Region: US, EU, or India.
  4. Enter credentials. For a service account, that’s the Service account username and Service account secret; for API secret, it’s the API secret (find it in Mixpanel under Project Settings, Access Keys, API Secret).
  5. Enter the Project id (required for service accounts), then Test connection and Save.

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First move after connecting: explore, don’t touch

When you first connect an analytics account, do read-only reconnaissance before you change anything, and record what was already there so later sessions don’t clobber your existing setup: 
I just connected [analytics tool]. Help me do an initial exploration of my insights and
dashboards — do NOT add or write anything yet. The goal is to understand what's already set
up and what else I need to do.

Save to memory what's already set up and what not to touch.
🎥 Video: Conversion tracking on PostHog. It shows the tracking setup; connecting the account, covered above, is the prerequisite.
Back to: 2.1 Account setup · Next: 2.1.5 Publishing platform + IndexNow · Then: 2.6.1 PostHog dashboard setup