> ## Documentation Index
> Fetch the complete documentation index at: https://docs.synscribe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Link Building and Press Coverage

> Off-page is a timed bump (a press push to nudge rankings at the right moment), and outreach is an always-on setting you turn on day one, sequenced after the pages exist.

Off-page work runs for a specific, timed "bump": a press release or link-building push to nudge
rankings at the right moment. Outreach itself is an always-on setting you switch on day one, not a
one-off campaign. Backlinks are **step 6** of the
[4-week loop](/theory/index#the-house-method-—-an-8-step-4-week-loop), placed deliberately after the
pages exist.

## Why sequenced after content

Programmatic pages get you into contention (see [1.4](/theory/serp-cliff)–[1.7](/theory/speed-to-rank)).
Off-page authority is the extra push that converts "ranking on page 1" into "top few, and cited."
Because it's sequenced after content, the links point at pages already matched to intent, so the
authority lands where it can actually convert instead of on a page that was never going to sell.

A press release is used specifically for a quick bump, to accelerate an otherwise slow climb at a
chosen moment.

## How it shows up in the system

Setup is the first toggle on the Features page: *"Turn on Link Building Outreach NOW,"* alongside
IndexNow, GSC, and PostHog, always-on from day one. In the loop, step 6 (*"Get backlinks"*) sits
between "Create landing pages" and "Track progress." **Hyperbound** is the worked press example
(SOP "Press Release for a Quick Bump"), while **Wonderchat** carries a dedicated *Link Building*
workstream on its board. We treat link building as a standing capability that stays on, not
something we spin up once.

> ❓ \[needs Raymond: the "bump" mechanism]. *Why* a press release produces a ranking bump (fresh
> backlinks? referral traffic signal? timing relative to indexing?) and *how big/durable* the bump
> is aren't spelled out in the sources — confirm the causal story and the Hyperbound outcome if
> there's a number to cite.

## Operationalize it

* Kick off link building from a search term: [2.5.4 — Link-building kickoff](/platform/link-building-kickoff).
* Handle inbound link-exchange proposals: [2.5.5 — Inbound link-exchange](/platform/inbound-link-exchange).
* Run a press release for a bump: [2.5.6 — Press release for a quick bump](/platform/press-release).
* The SOPs: [3.9 — Link-building](/sops/link-building) · [3.10 — Press-release](/sops/press-release).