> ## Documentation Index
> Fetch the complete documentation index at: https://docs.synscribe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to use a press release for an SEO bump

> Use a press release to nudge rankings for a page at the right moment.

Use a press release as a timed off-page "bump" to accelerate a page's climb — reach for it in the first weeks when the climb is slow, or as a recovery action if a new site isn't ranking by the Month-1 checkpoints. Ask Pi to draft a submission-ready, wire-distribution release with the `press-release` skill, angled around a key message with a link to the target page. For distribution mechanics (which wire service, timing relative to indexing), follow the [press-release SOP](/sops/press-release). It's one tool in the off-page push alongside [link building](/platform/link-building-kickoff); see
[Part 1 §1.9](/theory/off-page-link-building-press) for the why.

> 🎥 **Video:** [Put together a press release (Hyperbound example)](https://www.loom.com/share/e15b6efc7e13450a8e7fac43ebad96c1)

## When to reach for it

* A page (or launch) that you want to nudge up, especially in the first weeks when the climb is
  slow.
* As one of the recovery actions if a new site isn't ranking enough by the Month-1 checkpoints.

## Ask Pi

Pi can draft a submission-ready release with the `press-release` skill:

```text theme={null}
draft a press release for [my company] announcing [thing], written for wire distribution.
angle it around [key message] and include a link to [target page].
```

## Distribution mechanics

> Follow the [press-release SOP](/sops/press-release) for distribution specifics (which wire
> service, timing relative to indexing). Several of those specifics are still being confirmed, so
> check the SOP's open questions before your first send.

**Related:** [2.5.4 Link-building kickoff](/platform/link-building-kickoff) · [3.10 Press-release SOP](/sops/press-release)