> ## Documentation Index
> Fetch the complete documentation index at: https://docs.synscribe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to find keyword opportunities

> Discover candidate keywords with the keyword-exploration skill (DataForSEO, Ahrefs, web research), starting from BOFU seeds.

Ask Pi to run the `keyword-exploration` skill from bottom-of-funnel seeds; it researches DataForSEO,
Ahrefs, and live web results, dedupes against the account's existing inventory, and stages candidates
in the Keywords dashboard. Exploration is discovery only — it fills the funnel, and you gate
winnability next in [2.2.2](/platform/evaluate-serp-cliff). Use deep mode on a new account and
regular mode for a mid-cycle top-up. Start from BOFU terms that describe the product exactly, then
work up.

> **Start from BOFU, then work up.** Seed exploration with bottom-of-funnel terms that describe the
> product exactly. They're the highest-intent and the easiest to rank. See
> [Part 1 §1.3 BOFU-first](/theory/bofu-first). Don't open with broad awareness terms.

`keyword-exploration` has two modes. Deep mode runs comprehensive research for a new account or a
strategic pivot; regular mode does incremental exploration from specific seeds or ideas. Use deep on
kickoff and regular for a mid-cycle top-up.

## Steps

1. Make sure the account is grounded first: Product Bible and (ideally) GSC connected, so Pi
   explores against what you actually sell. See
   [2.1.2 Product Bible](/platform/company-research-product-bible) and
   [2.1.3 Connect GSC](/platform/connect-gsc).
2. Give Pi BOFU seeds (the product, its `/uses`, competitor "alternative"/"vs" angles) and ask it
   to run `keyword-exploration`.
3. Pi researches (DataForSEO / Ahrefs / web), dedupes against the existing inventory, and stages
   candidates in the Keywords dashboard with source and volume attached.
4. Review the raw candidates. Reject head-terms and content-idea queries here; a keyword has to work
   for both a landing page and a blog. That's the single most common correction to make, so make it
   early.
5. Hand the surviving batch to evaluation in [2.2.2](/platform/evaluate-serp-cliff).

## Real prompts

Discovery scoped to gaps, with the cannibalization guard baked in:

```text theme={null}
find me keywords that (1) do NOT have an existing landing page and
(2) are relevant to what [my company] actually sells. start from the BOFU terms —
the ones that describe the product exactly — then work up. dedupe against our
existing inventory. make sure the selected keywords aren't so similar to one
another that they cannibalize; if they do, replace the offenders and repeat.
```

Pi runs `keyword-exploration`, filters to keywords with no existing page, and loops until the set is
internally de-conflicted.

Ground discovery in your real catalogue rather than generic ideation:

```text theme={null}
check the page [product-listing-URL] and crawl it for all product names that can be
used as keywords. then see which ones are net new vs our existing list.
```

Turn content-idea queries into real, taggable keywords (the top coaching correction):

```text theme={null}
several of these are content-idea queries, not keywords usable for both landing pages
and blogs. "what is the best [competitor] alternative" → the keyword is "[competitor]
alternative". "how to measure X" → "[X]". revise: keep only keywords that work for both
LP and blog, add modifiers to turn queries into keywords, and drop anything we already rank for.
```

> 🎥 **Video:** [Keyword research: how you can do it](https://www.loom.com/share/1df8e07643d84aa68908b5f5ca054510). The exploration method.

> 🎥 **Video:** [Initialize keywords in the new Keywords dashboard](https://www.loom.com/share/c1dec23c188c4f068855dcec9fcf8e74). Where staged candidates land and how the dashboard is seeded.

***

**Next:** [2.2.2 Evaluate + SERP-cliff a batch](/platform/evaluate-serp-cliff) · **Serves:** [Part 1 §1.3 BOFU-first](/theory/bofu-first) · **The rigorous cycle version:** [3.4 Organise keywords for a cycle](/sops/organise-keywords)