> ## Documentation Index
> Fetch the complete documentation index at: https://docs.synscribe.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to prepare a guest-post article

> Edit and prep an article for publishing on someone else's site.

Prepare a guest post by drafting a base with [the blog writer](/platform/creating-blogs), then editing it to fit the host site's guidelines and inserting a natural backlink to your target page. Unlike an on-site post, you follow the host's tone, length, and promotion limits, make the link read as a useful reference rather than an ad, and go lighter on your own CTAs — the value here is the link and the audience, not conversion. Skip or soften the on-site refiners that don't fit a guest context. Guest posts are one tactic in the off-page push — see the [link-building kickoff](/platform/link-building-kickoff).

> 🎥 **Video:** [Edit & prepare guest-post articles](https://www.loom.com/share/838dcdd64e20430ab18610a4f292777f)

## How it differs from an on-site post

* Fit the host's guidelines on tone, length, and promotional limits.
* Make the backlink to your page read as a useful reference rather than an ad.
* Go lighter on your own CTAs. The host won't run heavy promotion of you, so the value here is the
  link and the audience.

## Prepare it

1. Draft/adapt the article (you can generate a base by [creating a blog](/platform/creating-blogs)).
2. Edit for the host's guidelines and insert the natural backlink to the target page.
3. Skip or soften the on-site refiners that don't fit a guest context (e.g. heavy CTA).

## How this fits link building

Guest posts are one tactic in the off-page push. See
[Part 1 §1.9](/theory/off-page-link-building-press) and the
[3.9 Link-building SOP](/sops/link-building).

**Related:** [Creating blogs](/platform/creating-blogs) · [Link-building kickoff](/platform/link-building-kickoff)